AMZ123 has learned that Marketplace Pulse recently updated its TOP 100 seller rankings for Amazon, Etsy, and eBay. The 30-day rankings show that many Chinese sellers have entered the top 100 on Amazon's US, UK, Germany, France, Italy, and Spain sites, with the most Chinese sellers on the French site. On Etsy, seven Chinese sellers made the list; eBay is dominated mainly by US, UK, and German sellers.

By Amazon marketplace, as of October 19, the US top 100 included 8 mainland Chinese sellers and 7 Hong Kong Chinese sellers; the UK site had 5 of each; Germany had 8 mainland Chinese and 7 Hong Kong Chinese sellers; France had 12 and 9 respectively; Italy had 12 mainland Chinese and 7 Hong Kong Chinese sellers; Spain had 10 mainland Chinese and 6 Hong Kong Chinese sellers.

However, having several Chinese sellers in the top 100 does not mean they dominate the top positions across sites.

In the US top 10, eight spots are held by American sellers; Anker ranks 7th and Hong Kong seller Premiumparts Whosale ranks 8th. The UK top 10 is mainly local British sellers, with Hong Kong seller Ascot City ranking 4th. In Germany, Chinese seller QUARKZMAN ranks 10th; in France, two Chinese sellers made the top 10: UGREEN ranks 4th and QUARKZMAN ranks 9th.

Specifically, the Amazon US top 10 are Pattern., eSupplements, ZEAGOO, Carlyle, Bayland Health, VerSure, Anker, PremiumpartsWhosale, Woot, and Utopia Brands.

The UK top 10 are musicMagpie, momox co uk, UDSRetailUK, Ascot City, World of Books Ltd, WeBuyBooks, ChironMediaLtd, Care Supermarket, Pennguin UK, and Unicorn Brands.

The Germany top 10 are MEDIMOPS, UDSRetailDE, rebuy recommerce GmbH, UGREEN, apodiscounter, esando, Anker, M & L aus Deutschland, natural elements, and QUARKZMAN.

The France top 10 are momox fr, Recyclivre, Ponera, UGREEN, Ammareal - Le livre solidaire, La Bourse aux Livres, Aosom FR, NEC PLUS ULTRA, QUARKZMAN, and rebuy recommerce GmbH FR.

Looking at cross-marketplace operations by Chinese sellers, brand-related accounts such as Anker and UGREEN appear in multiple market rankings.

Among them, UGREEN GROUP LIMITED UK ranks 4th in Germany and France, and 2nd in Italy and Spain. AnkerDirect entered the rankings in the US, UK, Germany, France, Italy, and Spain through different site accounts. In addition, sellers such as shavinglikes, JE EU Store, Flying-Store, and NetStone also ranked in multiple marketplaces.

Besides Amazon, Marketplace Pulse also updated TOP 100 seller lists for Etsy and eBay. The two platforms use different ranking metrics: Etsy ranks by unit sales in the past 30 days, while eBay ranks by the number of buyer reviews received in the past 30 days. Therefore, these lists reflect recent sales performance and recent review performance respectively, and cannot be directly compared with the Amazon list.

In Etsy's 30-day sales ranking, US sellers occupy 71 spots, UK sellers have 13, Chinese sellers have 6, and 1 Hong Kong Chinese seller is listed.

Among Chinese sellers, CreationCraftStudio ranks 9th with 12,346 units sold in the past 30 days; DOMEDBAZAAR ranks 16th with 8,447 units; Nbeads ranks 18th with 8,075 units; WenPearls ranks 32nd with 5,125 units; PieDesignByWen ranks 34th with 5,020 units; bellyEshop ranks 71st with 3,614 units. Hong Kong seller AnselMaggieShop ranks 98th.

In Etsy's top 10, US sellers account for 7 spots, with one each from the UK, Turkey, and Canada. WarungBeads ranks first with 30,030 sales in the past 30 days, SilverRainSilver is second with 19,662, and SeedCult is third with 19,484. Chinese sellers on the list mainly operate in handmade materials, jewelry, and wedding supplies.

By contrast, eBay's top sellers are more concentrated in Europe and the US. In the 30-day review ranking, the top 100 includes 52 US sellers, 23 UK sellers, and 18 German sellers. second.sale ranks first with 383,115 reviews, musicmagpie ranks second with 259,760 reviews, and adidas_official ranks third with 138,934 reviews.

It should be noted that Marketplace Pulse's Amazon list is based on the number of reviews received in the past 30 days, not sales. The firm also reminds that leaving reviews is voluntary, and review rates vary from about 1% to 5% depending on price and category.

Therefore, review counts can indicate recent performance, but are not equivalent to sales, total orders, or market share. Although Etsy's list directly uses 30-day sales, sales alone cannot determine overall profitability.

Author: Summer/AMZ123
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