The Product Title Guidelines have been updated.

Will changing the title reduce impressions?

We watched it for three days—it stayed steady.

Five frequently asked questions, answered here.

Since the Product Title Guidelines were updated in June this year, more than 984 million product titles have been updated.

Will search impressions drop?

No. Product titles and product highlights are both search input fields with equal status, so changing them does not affect search impressions.

How are the characters split?

There are200 characters in total, split into two fields:

• Product title: 75 characters

• Product highlights: 125 characters

Keep the brand name in the product title. For variation attributes, write them in the product title first; if they do not fit, move them to the highlights.

Is the highlights field grayed out and uneditable?

The most common cause: the title exceeds75 characters.

Keep it within75 characters, and the highlights field will automatically unlock.

For variation products: the parent and all child ASINs must be≤75 characters.

If the title is already≤75 characters but is still locked:

• For variation products, make sure the titles of the parent and all child ASINs are all ≤75 characters.

• Try uploading updates using an inventory file template.

• If you still cannot edit it, contact Seller Support for troubleshooting.

Changed it, but the storefront hasn't updated?

① You changed the child ASIN, but the storefront uses the parent title.

For categories such as Clothing, Shoes, Watches, Sports & Outdoors, Pet Supplies, and Premium Beauty, the detail page title and description are uniformly taken from the parentASIN:

• No matter how the child ASIN title is changed, the storefront will not change.

• The child ASIN's product title only appears on the offer page after adding to cart.

Solution: directly modify the parent product title and highlights.

Where to put variation attributes: We recommend placing the most important variation attribute in the product title. If it cannot fit within75 characters, move secondary attributes to the product highlights.

② Contribution rights do not belong to the current account

Submitted changes will not display on the storefront because the currentlisting content is controlled by another contributor. How to check: In the backend edit page, if the gray text above the "Product Title" field differs from the content in the input box, it means the current account's submission was not accepted.

If you have ruled out all of the above and it still has not taken effect, contact Seller Support.

How do I update in bulk?

Download a category listing report → modify the corresponding columns → upload it to the Add a Product tool. It usually takes effect within 8 hours.

If you have any questions about Amazon, you canuse the link ( https://wsurl.cc/wg4chn) or scan the QR code tocontact the official Customer Development Manager: