Seller's Home"Orders were normal yesterday, but today they have dropped by more than half."
"Ad budgets have been increased significantly, but exposure is becoming less and less."
"Ads can't burn, and the traffic is indeed a bit sluggish."
"Store orders have decreased by 50% year-on-year. As of today, I don't know what went wrong. Traffic is normal, but there is no conversion."
Open the seller community, and there are indeed many complaints: "Order volume keeps declining, ad budgets are maxed out but no conversion, traffic is stable but conversion becomes a problem, and the reason cannot be found at all."
As the discussion grew louder, some sellers pointed out that Amazon has actually fully launched a new algorithm CDQ (Comprehensive Data Quality Score), which has completely replaced the past IDQ.
01 Amazon's Traffic Distribution Logic Has Changed
According to sellers' discussions, Amazon quietly launched a brand-new algorithm CDQ a few months ago.
The old version of IDQ (Item Data Quality) mainly required sellers to fill in the options that should be filled in - whether the title was written, whether the five-point description was written, whether the main image was uploaded. As long as it was filled in completely, it was basically considered qualified, and the platform would give you traffic.
But CDQ is different.
CDQ is no longer satisfied with "whether it is filled in", but directly points to "whether it is filled in correctly". At this time, the Amazon system is like a magnifying glass, picking faults word by word in your listing.
Your title says "Compatible with iPhone 15", but your compatibility attribute in the backend is only filled to iPhone 14?
Your bullet point emphasizes "100% Stainless Steel", but the material attribute selected in the backend is "Aluminum Alloy"?
Your picture is marked with "Large Capacity 500ml" in big letters, but the volume value filled in the backend is less than 400ml when converted?
Every deduction is directly reflected in your CDQ score, and this score now directly determines your natural traffic allocation weight.
In short, once the system discovers contradictory or inaccurate information, it will determine that there is a problem with your data quality, and then significantly reduce your natural search ranking.
Therefore, this may be the reason why some sellers have noticed the "traffic decline" and feel that the bid is too low, so they immediately go to the backend to max out the ad budget and raise the bid, only to find that the exposure is getting worse and it hurts to burn.
Some sellers said frankly: "The CDQ algorithm is another overturn of Amazon's underlying traffic distribution logic."
02 Sellers: Cannot Simply Stack Keywords
However, some sellers believe that CDQ is actually good for refined sellers who adhere to the white hat strategy, and those who are eliminated are always those extensive links that rely on stacking, watering down, and passing off inferior products as good ones.
According to discussions in the seller circle, the current weight ratio of each dimension of CDQ is as follows: structured attributes account for 30% (the highest weight), title quality 25%, variant compliance 20%, images and A+ pages 20%, five-point description and pure text description 5% each.
To put it bluntly, the introduction of CDQ means that the era of extensive operation has completely ended.
In the past, you could rely on product placement, keyword stacking, and information asymmetry to enjoy traffic dividends, but now it's hard. The competition ahead requires sellers to be detailed and the data to be real.
Experienced sellers suggest: Material, specifications, power, capacity and other core parameters must not be filled in arbitrarily for traffic. Backend attributes must be completely consistent with the information displayed in the title, description, and pictures. In addition, don't stack keywords anymore. Clearly express who you are, what your core selling points are, and how you differ from competitors. Let the system capture accurate information at a glance, which is very helpful for natural traffic.
Amazon advertising officials also pointed out earlier that when the detail page has detailed and high-quality information, the probability of the product being clicked and traded will be significantly higher; accurate and clear descriptions can convert ad clicks into purchases; one of the functions of A+ content is to help customers make more informed purchase decisions, thereby reducing returns and negative reviews.
In short, Amazon's traffic distribution mechanism no longer only requires you to fill in the required items, but also cares whether the information you present to consumers is true and effective.
Therefore, sellers should not simply deal with the Listing, otherwise they are "giving away heads" to competitors.
