AMZ123 has learned that Walmart CEO Furner published an open letter to customers on September 25, making clear that the company will not raise prices based on customers' income levels, shopping history, or immediate demand. He pointed out that such practices contradict Walmart's long-standing "Everyday Low Price" business model.

The open letter also explained two specific matters: first, the digital shelf labels being rolled out in stores are intended only to ensure shelf prices match checkout prices and to reduce the workload of employees replacing paper price tags, not for differential pricing; second, conversations between customers and Walmart's AI shopping assistant Sparky will not be used for personalized pricing.

Before the open letter was issued, Maryland this week became the first state in the U.S. to fully ban personalized pricing for groceries, followed by Connecticut and New Jersey, which passed related restrictions. Previously, the Federal Trade Commission had warned in August that using personal data for differential pricing without informing consumers may be illegal. Walmart's open letter is essentially a proactive move to distance itself from this regulatory controversy.

Seller's Home Review

Walmart's price commitment benefits cross-border sellers that rely on stable pricing. At the same time, multiple states are tightening personalized pricing legislation, so sellers should review their own pricing strategies, ensure data use and disclosure compliance, and avoid legal risks.

Source: AMZ123
Original link: https://www.amz123.com/kx/GgdMj7z3