AMZ123 has learned that Instagram has officially launched Live Video Ads in Brazil, supporting the conversion of ended live broadcasts directly into ad creatives and targeting audiences beyond followers. It also supports attaching external links to drive traffic to websites, apps, or WhatsApp. This feature is available to professional accounts with more than 1,000 followers.

According to conversion test data from Brazilian businesses, this ad format achieved a median ROAS of 3.3x for incremental purchases, with a median lift of 19%. The first batch of merchants participating in the test covered categories such as beauty, home goods, and retail. Among them, Grupo Lupo stated that within 48 hours of a live stream, it generated revenue equivalent to an entire ordinary month.

Meanwhile, Meta has also rolled out Creator Marketing Hub globally and connected creator marketing partner ads and authorization features to the Meta Ads MCP connector.

AMZ123 Review

Instagram live ads achieved a 3.3x ROAS in Brazil, providing sellers with a low-cost opportunity to test a new traffic channel. Sellers with a Brazilian market are advised to first use accounts with 1,000 followers to test linking from ended live broadcasts, and pay attention to the global rollout of Creator Marketing Hub.

Source: AMZ123
Original link: https://www.amz123.com/kx/is1WnDaq