Starting July 1, 2026, self-fulfilled (FBM) orders shipped from the UK, China, US, or other non-EU countries to EU customers must comply with the new EU Customs Reform rules to ensure smooth customs clearance.

Please use an authorized Amazon-approved carrier. For shipments valued ≤€150 and imported via IOSS, provide the carrier with your Amazon IOSS number and the ASIN for each item.

1.Use an Amazon-approved carrier

2.Provide the carrier with your Amazon IOSS number and item ASINs

Applicable marketplaces: Europe (UK/DE/FR/IT/ES)

Applicable marketplaces: Germany/France/Italy/Spain (UK already in effect)

To provide a quality buyer experience, starting July 15, 2026, Amazon requires your On-Time Delivery Rate (OTDR) to be maintained at 90% or above.

Starting September 1, 2026, if your OTDR performance consistently falls below the policy requirement, non-compliant Listings may be deactivated, or you may lose the eligibility to create new FBM offers.

1.Monitor your OTDR promptly via Seller Central - Account Health dashboard

2.You can also use Automated Handling Time (AHT), Shipping Settings Automation (SSA), and Buy Shipping to help meet OTDR requirements

Applicable marketplaces: US, Europe 5 countries (UK/DE/FR/IT/ES)

Business Hours Delivery Rate (BHDR) measures the percentage of seller-fulfilled (FBM) business orders successfully delivered within the business buyer's operating hours. Business buyers need to receive packages during business hours to ensure secure receipt and reduce re-deliveries.

Starting September 30, 2026, your BHDR must be maintained at 90% or above.

1.If below the requirement, you will receive a notification email with improvement suggestions.

2.If performance consistently fails to meet the standard, non-compliant FBM offers may no longer be displayed or sold to Amazon Business buyers.

3.Listings for individual buyers and FBA items are not affected by this policy.

1.Go to Seller Central > Inventory > Manage FBM Inventory > Shipping Insights dashboard, download the BHDR report to monitor your account's current performance.

2.Enable Shipping Settings Automation (SSA)

3.Enable Automated Handling Time (AHT)

4.Use Buy Shipping to purchase shipping labels suitable for business address delivery

Policy adjustments may impact your operations. Amazon will provide support and continuously update relevant tools and services to help you better adapt to these changes.

If you have any questions about Amazon, please use the link ( https://wsurl.cc/wg4chn) or scan the QR code to contact an official Customer Development Manager: