This year, Prime Day was moved from July to June for the first time, releasing a concentrated burst of traffic and demand in mid-year, further boosted by the consumer excitement around the US-Canada-Mexico World Cup. For Chinese sellers, this is not only a last sprint for a major promotion but also a thorough test of their capabilities in product selection, promotion, logistics, and multi-site operations.

During this major sales event, many Chinese sellers achieved breakthroughs in both mature and emerging marketplaces — PGM's sales in the U.S. site increased 187% year-over-year; Midea participated in the Belgium site's Prime Day for the first time, and its single-week sales were more than three times last year's total on the new site; Aiper's sales in its European sites grew 200% year-over-year; JOYIN's total sales across Europe increased 71% year-over-year; and Roborock's robotic vacuums topped the category charts across multiple European sites... The strategies and post-mortem insights behind these real-world successes are worth learning from for every seller.

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