April 15, 2026, Shenzhen — Amazon today announced that the world's first Amazon Global Intelligent Hub Warehouse (Global Warehousing and Distribution, GWD) has been fully opened to sellers in Shenzhen. As an important step in the implementation of Amazon's "Next Generation Global Selling" strategy, the Amazon Global Intelligent Hub Warehouse (GWD) is a one-stop batch warehousing and distribution service established by Amazon at the source of goods, covering warehousing, customs clearance, cross-border transportation, and inventory allocation services. It seamlessly connects with the global Amazon Logistics (FBA) network, creating an intelligent and efficient logistics channel for sellers from "local warehouses directly to global customers". Currently, the Shenzhen GWD warehouse supports shipping to Amazon's US fulfillment centers (Fulfillment Center, FC). At the same time, Amazon also announced that in the future, GWD will expand to the Yangtze River Delta region and will support shipping to Amazon's European and Japanese fulfillment centers, further helping sellers achieve flexible and efficient global distribution and replenishment, realizing "domestic warehousing, global sales from day one".

Chen Ming, Vice President of Amazon China and Head of Cross-Border Supply Chain Management for Amazon Global Selling said: "Last year at the Cross-Border Summit, Amazon Global Selling proposed the Next Generation Global Selling strategy, aiming to break geographical boundaries and operational restrictions, allowing sellers to sell globally from day one. Today, with the official opening of the Amazon Global Intelligent Hub Warehouse (GWD) in Shenzhen, this vision is gradually becoming a reality - by reducing risks and costs through local warehousing, and with the help of Amazon's global logistics (AGL) cross-border logistics services, sellers can simplify operations and reach Amazon's overseas fulfillment centers from day one, becoming global sellers."

Solving the Core Pain Points of Cross-Border Logistics: From "Heavy Investment" to "Light Investment"

For cross-border sellers, global expansion often comes with high trial and error costs and complex operational challenges. In traditional models, if sellers want to enter new markets or test new products, they usually need to send a certain amount of inventory to local overseas warehouses in advance, which not only occupies a large amount of working capital but also brings cost losses if the market response is not as expected, resulting in high inventory risk. At the same time, the cross-border logistics chain is long, involving multiple links such as first-mile transportation, export customs declaration, destination port clearance, and last-mile delivery, and sellers often need to coordinate multiple service providers, making management difficult.

"Global sales from day one" means that products can be sold globally from the first day they are listed. From the perspective of supply chain management, this requires global sharing of a single inventory pool, unified scheduling, and distribution. The Amazon Global Intelligent Hub Warehouse (GWD) is designed to achieve this vision. By establishing warehouses at the source of goods as intelligent hubs, GWD will change the past situation of "one shipment locked to one site" and in the future, use a unified inventory pool to schedule and match the needs of different sites.

Four Core Values, World Reach from the Start

Local Warehousing, Low Risk, Low Cost

GWD allows sellers to store in bulk at the source of goods at a lower cost, allocate goods to destination fulfillment centers as needed, eliminating the cost of long-term overseas warehousing and significantly reducing warehousing costs. Amazon data shows that compared to local warehousing in the US, with GWD, sellers can reduce storage costs by up to 45%, which can be directly converted into profit margins and price competitiveness for sellers. At the same time, sellers do not need to lock in inventory in advance, and can flexibly allocate according to actual sales, reducing the risk of inventory backlog.

Full-Link Management, Farewell to Fragmented Operations

GWD "integrates" the complex cross-border process into a one-stop service: from local warehousing to global distribution, relying on Amazon's own global logistics network, sellers do not need to manage multiple service providers. At the same time, relying on Amazon's global logistics (AGL) dedicated capacity, goods are directly delivered to overseas FBA warehouses (Amazon fulfillment centers FC), improving replenishment efficiency and shortening performance time; one-time warehousing and customs declaration, batch picking, simplifying operation processes, making cross-border logistics from "fragmented operations" to "full-link one-stop management".

Flexible Operation, Intelligent Distribution Performance

GWD supports small replenishments and has no minimum shipping requirements, thus avoiding sellers' large inventory backlog overseas and optimizing sellers' capital utilization; at the same time, GWD can also intelligently allocate an appropriate amount of inventory to the destination country's FBA warehouse based on sales and inventory needs.

One Inventory Pool, Reach the World

GWD's goal is to achieve "global unified inventory pool" in the future, allowing sellers to "distribute multiple sites from one warehouse" without a large amount of initial inventory investment, directly reaching global customers. Currently, GWD supports replenishment to Amazon's US fulfillment centers. In the future, it will gradually realize replenishment to Amazon's European and Japanese fulfillment centers, reducing sellers' global expansion threshold and making the goal of "global sales from day one" truly land.

AGL Empowers GWD, Building a New Global Logistics Channel

Amazon's global logistics (AGL) is Amazon's own cross-border logistics service, providing one-stop cross-border logistics services from local warehouses to Amazon fulfillment centers for sellers using GWD. First, AGL provides dedicated capacity protection for GWD, with more than 400 cross-border transportation routes in more than 10 ports across the country, helping sellers predict cargo volume in advance and lock in shipping space to ensure supply chain stability.

In addition, AGL is committed to providing compliant customs clearance services for sellers, providing a full traceable visualization system to allow sellers to be assured and worry-free in the increasingly complex trade compliance environment. At the same time, AGL continues to expand cross-border logistics routes. Based on existing Sino-US sea freight, Sino-US air freight, Sino-Europe sea freight, Sino-Japan sea freight, and Vietnam-US routes, AGL will continue to expand to more destinations such as Canada and Australia by 2026, providing reliable cross-border logistics support for GWD's global layout and building an efficient logistics channel from "local warehouses directly to global customers".

Zhang Hui, Vice President of Amazon China and Head of Amazon Global Logistics Asia Pacific Business said: "The feedback from sellers during the GWD trial operation phase was very positive. Sellers told us that they often faced problems such as where the goods are? When will it arrive at the FBA warehouse? Will there be customs clearance problems? These have brought very high labor and communication costs. Now, through GWD and AGL, from the moment the goods enter the warehouse, Amazon manages the whole process, and sellers can be more at ease. Especially AGL provides three consistent compliance services, which provides greater certainty for sellers, and sellers can focus on the core business of the enterprise more at ease."

Guo Hongtao, Logistics Leader of Bestqi Innovation Technology said: "Facing the pressure of preparing goods brought by massive SKU and high order quantities from factories, inventory backlog and warehousing costs have always been pain points that we urgently need to solve. Therefore, we tried GWD's innovative model, precisely because it can balance cost and efficiency, providing a cost-effective storage solution for our long-tail products. In actual cooperation, GWD's efficient operational execution was impressive, from goods warehousing to replenishment, the whole link's response speed effectively guaranteed our delivery time. In addition, we particularly look forward to GWD breaking down barriers to cross-border new product testing in the future, helping us quickly deploy product verification in multiple global sites with lower test costs and more flexible strategies, accelerating brand layout and expansion in the international market."

Chen Junbin, Founder of Shenzhen Lightning Technology said: "As a cross-border seller focusing on pet food storage barrels, our product production cycle is long, and we have extremely high requirements for replenishment timeliness and inventory fine management. We chose GWD precisely to solve the pain points of small batch and frequent shipments. GWD's multiple shipping options make shipping more flexible, and the pre-storage mode and simplified customs declaration process completely solved the problem of outbound delays caused by self-declaration in the past. Each week, the customs declaration alone saves us at least one hour of labor, and the overall cycle can be shortened by 3 days to 2 weeks. More importantly, GWD has lowered the threshold for us to try new sites. In the future, we look forward to being able to expand our business to more countries more efficiently through GWD, making the pace of global layout more stable and faster."