Seller's HomeRecently, the Amazon seller community has been in an uproar again.
Amazon announced that the platform will automatically apply "New Arrival" and "Notable Arrival" labels to newly launched products by sellers, helping customers easily identify the most promising new products and boost early sales.
Amazon emphasized that sellers do not need to take any action - the system will automatically add labels to products that meet the criteria. However, the reaction of the sellers was mixed.
01
Amazon Launches New Product Recommendation Labels
Amazon clearly stated in the announcement that products that receive the label are those "predicted to become customers' favorites based on customer shopping pattern signals and product attribute analysis."
This means that this label cannot be applied for; it is automatically added by Amazon's system to products that meet the criteria.
Specifically, Amazon will compare your new product with similar products that have excellent sales performance. If the system predicts that your product is likely to become a "customer favorite," it will automatically be labeled as such.
In the first few days of a new product launch, sellers mostly rely on heavy advertising and off-site traffic to drive the first wave of sales. If you can get this label at this time, it's like getting a free boost in click-through rate.
Moreover, as Amazon collects more customer feedback and interaction data, these predictions will become more accurate.
Of course, this label is not permanent. Amazon will set a "new product period" for each new product, during which the label will be displayed. Once the period ends, or if the system determines that the product is no longer a "new product," the label will be automatically removed.
Although Amazon's intention is to help new products with their "cold start," some sellers in the comments section of the announcement are clearly not convinced.
02
"New Product Period" Brings Joy and Sorrow
As soon as the announcement was made, a veteran seller immediately asked: "If the product has not arrived in the warehouse yet, and I have created the ASIN in advance, will it still be considered a 'new product' when it goes on sale? Will I miss the label because of this?"
This issue resonates with many sellers who focus on niche products and plan ahead.
In Amazon's operational process, many sellers create ASINs in advance for preparation - taking pictures, writing copy, applying for UPC codes, etc. However, if the system determines that the "new product period" starts from the day the ASIN is created, rather than the day the product is officially listed for sale, then by the time the product actually arrives and goes on sale, the so-called "new product window" may have already closed. Therefore, these sellers are eager for answers to better balance their inventory rhythm and the benefits of the "new product period."
Some sellers have reported a more tricky issue: the badge on the new product page has indeed been added, but they found that their product's original "Handmade" icon is gone, and the traffic link to the seller's profile page has also disappeared.
For sellers of handmade crafts, the "Handmade" label is not only a product category tag but also an important asset for building trust and brand tone. Is it worth losing this identifier for a "new product" label?
However, some sellers believe that this should be a coverage conflict when the feature was launched. Currently, sellers need to open a case to give feedback, but it is estimated that the "new product" label and the "Handmade" icon can only be chosen between one another.
Currently, sellers have many questions about the "New Arrival" and "Notable Arrival" labels, and Amazon has not responded. From the sellers' comments, they all hope that Amazon can disclose the algorithm for obtaining the label:
What product attributes does the system value?
What exactly do shopping pattern signals refer to?
How long is the new product period?
Is the standard consistent across different categories?
Only then can sellers find the right direction to strive for the "New Arrival" label, helping new products gain more visibility in the competitive market.
However, Amazon's move also indicates once again: the importance of the product itself has been further amplified. The basis for algorithm prediction is product attributes and shopping patterns. Attributes can be optimized, such as titles, images, five-point descriptions, category nodes, and the completeness of attribute filling, but whether it can be judged as "similar to similar products with excellent sales performance" depends on whether the product itself really meets market demand.
Did your new product get the label? Do you think this move is a real traffic dividend, or just another "pie in the sky" drawn by the platform? Feel free to leave a comment and discuss.
The information in this article is for reference only and should not be used as the basis for investment decisions
