Thai Retail Industry Faces Severe Challenges: Dual Pressures of Declining Consumer Spending and Rising Costs
Cross-border information2026-4-23

AMZ123 has learned that the retail and wholesale industry in Thailand is facing severe challenges after the Songkran Festival. According to the honorary consultant of the Thai Wholesale and Retail Trade Association, due to high energy prices and the rise in consumer goods costs caused by the Middle East war, coupled with the upcoming back-to-school expenses for children, consumers' purchasing power is expected to decline, while commodity prices may rise, casting a gloomy outlook on the industry. Observations show that distributors have begun to reduce promotional activities for wholesalers, which has put upward pressure on wholesale market prices. In the retail sector, small retailers, in response to insufficient consumer spending, have not hoarded inventory as usual but have maintained a lean inventory strategy. Additionally, agricultural provinces are experiencing continued weak purchasing power due to low agricultural product prices. If the war continues, manufacturers may be forced to change product packaging due to rising plastic granule prices, but the risk of consumer goods shortages has not yet become apparent.

Source: AMZ123 Original link: https://www.amz123.com/kx/Y6kRTviM

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