Only a few days remain before Amazon's new BSA rules officially take effect (August 24, 2026). This adjustment introduces a much clearer and stricter new direction for the platform's compliance requirements.

The core of the new rules is the revision of Section 18 of the Amazon Services Business Solutions Agreement (BSA). The key changes can be summarized in the following three points:

🚫 Key change: a full ban on unauthorized "transfer" and "pledge"

The old rules only prohibited assigning the agreement without Amazon's written consent, while the new rules expressly add "no pledge" and expand the scope of control to "all or part of the rights or obligations."

Simply put, the following two types of operations are now formal red lines:

1. Private sale/transfer of accounts: Without official written approval, any change of account entity or transfer of operating rights through private agreements, company equity changes, or other means is deemed invalid.

2. Pledge financing of payout rights: Using a store's future sales revenue (payout rights) as collateral to obtain pledge loans, advance funding, or guarantees from financial institutions, private capital, or third-party service providers is now expressly prohibited.

⚠️ Direct impact on daily operations and capital flows

After the new rules take effect, the platform's requirements for "identity-account consistency" and fund chains will become stricter:

· Restricted capital flows: The gray financing channel through which some sellers previously relied on payout pledges to quickly recover funds, turn over inventory, and restock has been completely cut off. Any unofficial payout pledge agreement is deemed invalid at the Amazon level, and in the event of a dispute, the platform will only recognize the original registered entity.

· Tighter entity change channels: If there is a genuine need to change the entity due to legitimate reasons such as corporate mergers, acquisitions, or restructuring, it can no longer be done through private operations or simply replacing backend information. A full set of business registration change certificates and other materials must be submitted through the official channel in Seller Central, and written approval must be obtained from Amazon.

· Severe penalties for violations: Once platform risk control verifies that the actual operating entity does not match the registered entity, or that illegal pledge activities exist, the account may face suspension, fund freezing, or even permanent closure.

💡 Recommended responses

Faced with the upcoming new rules, it is recommended to immediately conduct the following compliance self-checks:

1. Verify entity information: Ensure that the company name, legal representative information, and payout account holder shown in the seller backend are completely consistent, achieving "identity-account consistency."

2. Clean up historical issues: If you hold a "second-hand account" purchased through unofficial channels, or are using payout pledge financing, settle debts and unbind third-party authorizations as soon as possible, and prepare a contingency plan to abandon the account or transform the business at any time.

3. Use official channels: If there is a genuine need to change the entity, be sure to apply through the official Case channel and do not trust third-party service providers' "gray change paths."

The new rules mark the end of the era of treating Amazon accounts as assets. The platform is redefining stores from "tradeable assets" into "business qualifications that cannot be transferred without authorization." Adhering to compliant operations will be the only way to achieve long-term development on the platform in the future.