Amazon’s image review has been fully upgraded. The key changes include the activation of a “multimodal AI + manual” dual review mechanism and the launch of historical backtracking. AI-generated images must be proactively declared, and the main image is strictly prohibited from AI synthesis. Violations may result in delisting, traffic restriction, or even account suspension.

Review Mechanism Changes

· AI + Manual Dual Review: A multimodal AI model is deployed to scan image details, capable of detecting hidden infringing elements (such as brand logos, IP patterns in the background), combined with manual rechecks, making infringing elements nearly impossible to hide.

· Historical Backtracking: The system not only reviews current listings but also retroactively scans historical transaction data from the past year or longer. Even deleted non-compliant listings will face retroactive penalties.

· AI Content Disclosure Entry: A new AI Generated Content Disclosure entry has been added in the backend. Sellers must proactively declare any AI-generated images.

Core Review Rules

Main Image Requirements (Strict)

· Must use a pure white background (RGB 255, 255, 255)

· The product must occupy at least 85% of the image, with a recommended resolution of 2000×2000 pixels

· AI-generated backgrounds, composites, or fictional scenes are prohibited; the main image must be a real photograph of the actual product

· No text, logos, watermarks, color blocks, borders, etc.

Secondary Image Requirements (More Flexible)

· AI-generated lifestyle scenes, backgrounds, infographics, etc., are allowed

· Must also be labeled as AI-generated in the backend

· Images created using Amazon's official Seller Central AI tools are pre-approved and can be used directly for secondary images

General Prohibitions

· No use of buyer reviews, 5-star ratings, or promotional claim images

· Do not display Amazon logos, “Best Seller” badges, or similar marks

· No prices, shipping information, or external links

· For close-fitting items like children's underwear or swimwear, products must be photographed flat; no models allowed

Dual Risks of AI-Generated Images

Compliance Risk

· Undisclosed AI-generated content → deemed “deceptive description”; listing permanently banned, and ASIN loses eligibility for Lightning Deals

· The New York State Synthetic Performers Advertising Disclosure Act takes effect in June 2026; AI virtual models must be prominently labeled, or face heavy fines

Copyright Risk

· AI model training data sources are complex and may automatically generate infringing elements such as well-known brands, cartoon characters

· Purely AI-generated images are not copyright-protected; competitors can directly copy them with no recourse

Seller Recommendations

1. Emergency self-audit: Check all listing images, remove any with third-party logos or brand marks, and replace with compliant assets.

2. Standardized photography: Use solid color/white wall backgrounds, clear all props with logos before shooting, and check every corner and reflective area of each image before uploading.

3. Triple-check AI materials: ① Verify no auto-generated branded/copyrighted elements; ② Add AI-generated labeling per regulations; ③ Compare with competitors to avoid highly similar compositions.

4. Keep main images real photos: Smartphone shots with natural light are fine; in 2026, buyers value authenticity more.

5. Regular patrols: Check not only when listing new items, but periodically review all images for bestsellers and high-traffic ASINs to eliminate compliance risks.