AMZ123 has learned that UK online retail sales volume declined month-on-month in September, and the industry generally expects this year’s Black Friday shopping season to be relatively subdued. Retailers are adjusting promotional pace and inventory plans accordingly, taking a cautious stance on peak-season discount depth. Previously, UK fashion category sales had already declined, and this data now extends to retail volume across all categories. Cross-border sellers targeting the UK market need to reassess inventory investment and advertising budgets during Black Friday to avoid slow-moving inventory risks and cash flow pressure caused by overcommitting during the peak season.

Seller Home Commentary

With UK online retail declining in September and Black Friday expectations muted, sellers should prudently reassess inventory depth and advertising budgets, prioritizing control of slow-moving inventory risk over volume chasing.

Source: AMZ123
Original link: https://www.amz123.com/kx/D11V4caG