• Why aren't my ads getting any exposure?

1. First, check if the ASINs you are advertising have won the buy box,

2. Then check if the keywords are highly relevant to your products
3. Try increasing your bid to get more exposure opportunities.

• Why aren't my ads getting any clicks?

1. ASIN title,
2. Images,
3. Ratings and
4. Price - are there any areas for optimization here?

• Have you launched ad campaigns in all markets?

Advertise in all the markets where you sell to get more traffic and sales, starting with automatic ad placement.

• Have I missed any eligible ASINs in my ad campaign?

It is recommended to add all eligible products to your ad campaign to increase overall brand awareness and exposure.

• Are you only using one type of keyword match type?

If you only use one type of keyword match type, you will miss an important optimization method. You should combine the use of broad match, phrase match, and exact match to improve keyword coverage, depending on where you want to direct traffic to your ads.

Some tips for optimizing brand ads:

• 1. Preferably link the brand promotion to the brand flagship store to provide consumers with an immersive brand experience.

• 2. Add new matching methods, use at least one more keyword match type, with suggested quantities of 10 for broad match, 10 for phrase match, and 5 for exact match, and use at least 5 keywords.
  

• 3. After creating the ad campaign, update keywords at least 3 times and ad ASINs twice, try the auto-optimization feature to help you complete it easily.
  

• 4. Keep the ad campaign online at all times.
  

  
  

• In the manual ad report, filtering out keywords with high conversion rates using exact match actually increases ACOS and the effect is not good, how to optimize?

Long-tail and big keywords should not be placed in exact match to reduce bids. For keywords with high conversion rates and low ACOS, it is recommended to use low-priced phrase matches to try to match traffic and then observe and adjust.

• How to optimize brand promotion ads?

High exposure with no clicks: Optimize Listing: title, price, reviews, images, etc. If there is neither exposure nor clicks: Determine the factors that decide whether the ad is displayed (bid, relevance, whether there is a buy box). When the bid is already high, you can investigate the relevance factor.

• I see ASINs in the 'Keyword Report', what does this mean, and how can I make full use of them?

The ASINs in the keyword report represent the detailed information pages of the corresponding products, and your ads are displayed on those pages. You can study these product numbers and add related keywords, but you cannot target or oppose ASINs specifically. Combine automatic and manual ads, and choose keywords and matching methods based on exposure, clicks, and visits in the report.

Advertising optimization dimension solution

Analysis of reasons for low exposure:

1. In terms of not being eligible for ad placement, check if there is no buy box, the follow-selling price is very low, inventory is low, shipping method must be FBA status normal, self-shipping is not allowed, category restrictions, or other aspects that prevent ads from being displayed.

2. Bidding: The bid is too low. Increase the bid for automatic ad bidding and manual ad keyword bidding.

3. Keywords: In manual ads, keywords are not accurate enough, too broad, not precise enough, don't use too many big words, try to use more long-tail and attribute words, specific models, customer search habits, usually searched keywords. Also, the number of keywords is too small, the backend search terms have too few keywords or the format is not standard, need to use half-width space format to separate each group of keywords. 4. Is the buy box qualification stable? The proportion of winning the buy box affects factors: price, inventory, delivery method, delivery time, and customer service. Measures: Set competitive prices or set product discounts.

Analysis of reasons for few clicks:

1. Listing aspect: Images, main images are clear and attractive, reviews, Q&A, titles are accurate without grammatical errors, clear and concise without redundant keyword stuffing, prices have advantages. Descriptions are detailed and accurate, clear and understandable. A+ page descriptions are correct, layout looks good, images and text are closely related. Backend row keywords are filled in, accurate keywords inside are the keywords that make ads order, magic words, industry words, whether Amazon's homepage search results are related to our products.
2. Optimize keywords. The relevance of words to products. Front desk title description five-point buried words put the keywords that perform well in ads into them, optimize keywords in the backend five rows.
3. Ad position. Brand ad position. See where it is better to display.

4. Bidding aspect: Raise the bid for automatic ads and keywords in manual ads, and record and observe continuously. Do not use phrase negation and large-scale negation, do not use phrase negation in automatic ads after new products are launched to avoid losing a lot of traffic.

5. Display effect. Download ad reports.

6. Other SKUs. Check if other ASINs are ordering. Download promoted product reports to view.

Analysis of reasons for low conversion:

1. Main images are not clear enough. Sub-images, quantity and order, scene images, detail images. Model descriptions have no comments. Comments are bad. Ratings are low. Q&A is not good!

2. Prices are too high.

3. Titles are not accurate and clear.

4. Keywords are not precise.

5. The market has a large number of competitors or there are major competitors or many competitors are lowering prices and low inventory or there have been stockouts.

6. Prices have been raised.

7. Listing issues. Being suspended or banned. Category review. FBA status is abnormal and Amazon converts it to self-shipping.

8. No buy box in ads, low inventory, product status is incorrect, unable to place ads, converted to self-shipping and unable to display.

How to get the buy box?

1. Provide competitive prices, you can offer discounts or temporary promotional prices (providing discounts can increase the percentage of products recommended and get the buy box) such as inventory, delivery and customer service, strive to improve the win rate of the purchase button.

2. Improve sales potential price competitiveness sales conversion rate commission discount

3. Review rating stars

4. Store feedback score

5. ODR order defect rate, control self-shipping

6. A2Z claims, historical orders, natural traffic, conversion rate, sales rate, in-stock rate;