AMZ123 has learned that TikTok Shop UK has launched the Sell Across EU feature. Eligible UK sellers, after obtaining approval, can expand their business to 12 EU countries such as Germany, France, Italy, and Spain by linking stores, and manage UK and EU sites from a unified backend. Settlement and promotional activities remain independent in each market. Sellers must implement compliance requirements such as GPSR, EPR, and VAT for the target market, and arrange cross-border delivery plans and return addresses within the EU in advance. This feature lowers the operational threshold for UK sellers entering the continental European market, helping cross-border merchants achieve multi-country coverage at a relatively low cost. However, it also places higher demands on sellers' compliance capabilities and fulfillment systems, requiring them to improve tax and logistics arrangements in advance.

SellerHome Commentary

TikTok Shop's European expansion now covers 12 countries. UK sellers can reach the EU market with one click, but compliance is a hard threshold. Sellers should prioritize implementing GPSR, EPR, VAT requirements and setting up EU return addresses before evaluating the pace of multi-market operations.

Source: AMZ123
Original link: https://www.amz123.com/kx/waeW6uZ5