AMZ123 has learned that Joybuy, JD.com's European platform, has officially launched a beauty store on its UK site, with more than 10,000 products covering skincare, makeup, fragrance, hair care, body care, and men's grooming.

The assortment is mainly Korean beauty, and newly listed brands include Medicube, Anua, Beauty of Joseon, SOME BY MI, and others; Japanese brands include TSUBAKI; Western and UK brands include L'Oréal, Maybelline, Garnier, Elemis, Molton Brown, and Rimmel London.

Platform data shows that in the first two days of November, searches for the UK beauty category on the site increased by 25% compared with the same period in October. During the opening period, multiple promotions have been launched, including 15% off selected items when you buy two, buy four, pay for three on health care products, and £30 off when spending £69. At the same time, the JoyPlus membership service is being promoted, priced at £3.99 per month; members can enjoy unlimited free delivery and points redemption benefits.

Seller Home Review

The expansion of Joybuy UK's beauty category signals opportunities for product selection in the European market. Sellers can pay attention to its category structure and pricing strategy to assess the feasibility of bringing their own beauty product lines into European channels.

Source: AMZ123
Original link: https://www.amz123.com/kx/9MnmaTbk