AMZ123 Cross-border NewsletterAMZ123 has learned that the German E-commerce Association Haendlerbund reports that Amazon is about to launch the "Add to Delivery" feature in the European market. This feature allows Prime members to add needed items directly to the upcoming delivery batch with one click before the order has been shipped, without the need to check out again or incur additional shipping fees. This feature is expected to go live in Germany, the UK, Spain, Italy, and France this year, aiming to reduce scattered single-item shipments, increase the loading rate of goods for a single delivery, and encourage members to increase impulse purchases before the delivery window closes, thereby significantly improving the platform's average order value (AOV).
Comments from Sellers' Home
This feature precisely solves the problem of increasing the average customer order value for Amazon sellers in Europe. Prime members can add items without additional shipping fees, effectively stimulating impulsive consumption. It is recommended that sellers prioritize optimizing inventory and bundling strategies, respond to the "in-transit add-to-cart" opportunity, and seize the window period for order amount growth.
Source: AMZ123
Original Link: https://www.amz123.com/kx/tr9ZWXag
