AMZ123 has learned that as the Northern Hemisphere enters summer, the peak season for global umbrella procurement arrives simultaneously. The umbrella special zone in Yiwu International Trade City is getting rid of the price pressure brought by homogeneous competition through material innovation and scenario - based product design.

Among them, Hongda Yangsan has launched an ultra - light folding umbrella which uses ultra - fine fabric and carbon fiber umbrella ribs. The whole umbrella weighs only about 80 grams, equivalent to the weight of a pen, making it easy to carry and store. Meanwhile, this product combines the digital printing process and has been exported to high - end markets such as South Korea.

Xingbao Umbrella Industry, aiming at the market demand in high - temperature areas, has developed a sun - rain dual - use sunscreen umbrella integrating a miniature fan and a mist - spraying device. The product adopts the design of black glue impact cloth and honeycomb mesh, having both heat - insulation and ventilation functions. It is welcomed by purchasers in markets such as the Middle East and has received continuous reorders.

At present, more than half of the local umbrella operators maintain the pace of launching more than ten new products every month, promoting the upgrade of products from traditional rain - sheltering tools to functional items with consumer electronics - level quality standards.

Industry insiders point out that when cross - border sellers are selecting products, they can focus on the product combination mode of "domestic mature processes + overseas scenario demands", such as the premium opportunities brought by niche demands like ultra - light portability, high - temperature cooling, and UV protection. Ultra - light umbrellas, sunscreen umbrellas with fan or spray functions, and cultural and creative sun - rain umbrellas with both design sense and practicality are all expected to become overseas product directions worthy of attention this summer.

Comments from Sellers' Home

Yiwu umbrellas successfully avoid low - price competition through material and scenario innovation. Ultra - light umbrellas and fan - spray umbrellas precisely meet the urgent needs of the South Korean and Middle Eastern markets. It is recommended that cross - border sellers pay attention to functional differentiation and regional pain - point design, and take "sunscreen + cooling" or "ultra - portable" as the breakthrough points for product selection.

Source: AMZ123 Original link: https://www.amz123.com/kx/46vACdiQ