Amazon Unlocks US, Canada, Mexico, and Brazil: Cross-Border Business Opportunities in the World Cup Should Not Be Missed
Amazon Global Store opening2026-3-11

◉ US Site

A natural springboard radiating to three countries with one click in the North American hub

As the core of the "North American Joint Account", the US site is the golden entrance to the American market. Sellers on the US site can directly synchronize existing hot-selling products to Canada and Mexico.

 

◉ CA Site

"Hidden trump card" with high net worth, low competition and high profit

In 2026, the scale of e-commerce will reach 84.6 billion US dollars[1], with an e-commerce user penetration rate of 77%[2]. Local consumers have strong purchasing power and consumption habits similar to those in the United States.

 

◉ MX Site

"Growth engine" with astonishing growth rate due to population dividend

In 2026, it is expected that there will be 114 million e-commerce users, with a penetration rate of 63%[3]. The local consumption preference overlaps with that of the United States by 85%-90%.

 

◉ BR Site

"Potential dark horse" with the second highest growth rate globally in Latin America

In 2026, it is expected that there will be 137 million e-commerce users, with a penetration rate of 69.2%[4]. Categories such as wireless electronics, kitchen utensils, and pet supplies will grow by more than 30%.

Instead of blindly shelving products, focus on categories that can meet the World Cup + local demand:

As the main venue of the World Cup, it has a large market size and high consumption level. You can focus on products such as viewing equipment, dining activity equipment, and sports equipment.

Mexico is the main venue of this World Cup, with a large number of young people. You can focus on sports clothing, home entertainment, and party decoration products.

*The above recommended information and suggestions are for reference only. Amazon does not guarantee the accuracy of data or calculations, nor does it guarantee any specific results arising from following the product selection recommendations.

Sellers on the US site: Unlock Canada, Mexico and Brazil in 3 steps and complete the layout before the World Cup

(1) Activate the North American Joint Account: Confirm that the Mexico and Brazil sites are on sale and add payment information (Mexico can reuse the information of the US site)

(2) One-click synchronization of Listing: Synchronize product information with Amazon's official tool, automatic translation + exchange rate conversion, saving time and effort

(3) Enable remote delivery: Ship directly from the US FBA inventory through the NARF mode. Amazon is responsible for logistics and customs clearance. It will be delivered within 5-12 days for accurate testing before the World Cup

◉ Registration takes less than a minute!

Steps to enable:Please log in to the seller platform and enter in sequence: Inventory → North American Remote Delivery → Click "Register Now"

◉ Remote delivery to Mexico, achieving a new upgrade!

--Fair return processing. If the customer returns the goods, we will refund the performance fee charged

--Prevent misjudgment and account suspension

--Free shipping throughout Mexico: Starting from December 2025, all Mexican customers (including non-Prime members) can enjoy free shipping for orders over 17 US dollars (about 300 Mexican pesos)

--Interest-free installment payment: For orders over 17 US dollars, customers can enjoy interest-free installment payment paid for by Amazon, and you don't need to pay any cost

*For policy details, please refer to the latest information on the official website

 

New sellers: Rush into the fast lane of Canada and Latin America, seize the blue ocean with low threshold

(1) Simplify the onboarding process: One set of information opens 19 popular sites, and the Brazil site can choose the one-stop service provider mode without registering a local company

(2) Lock in support benefits:

◉ MX Site

① RFC Tax Number Registration Official Subsidy Plan: Register RFC immediately, and the subsidy amount for a single seller can reach up to 100%! Direct delivery of 6,000 US dollars!

② New Seller Expansion Gift Pack: Eligible sellers can get a 50,000 US dollar commission deduction coupon, up to 1,000 US dollar advertising deduction coupon, and the first 100 pieces of FBA fee reduction  

 

BR Site

① New Brand Entry Gift Pack: Up to 50,000 US dollars in incentives

② Try FBA+ Benefit Plan: Provide multiple FBA fee reduction benefits, up to 100% fee reduction for 6 months

③ Commission + FBA Fee Subsidy: Invited sellers can enjoy exclusive commission + FBA fee subsidy, up to 50,000 US dollars!

④ Exclusive advertising subsidy: Invited sellers can enjoy exclusive advertising subsidies, up to 50,000 US dollars!

 

CA Site

New Seller Entry Gift Pack:

1. New sellers who successfully complete the filing of new brands (other site brands can be authorized to the Canada site) can get a CA$71,000 prepaid voucher! For the first CA$70,000 brand sales: 10% commission deduction for each order directly, and for subsequent sales over CA$70,000: 5% commission deduction for each order until the total amount of CA$71,000 is used up!

2. Up to 1,250 Canadian dollar Amazon Product Promotion Advertising Discount Coupon (tiered rewards)

New Product Warehousing Incentive Plan:

1. New products enjoy 10% sales cashback upon warehousing

2. Free storage fee and removal fee for the first 4 months + 75% off Vine registration!

3. Commission reduction for clothing categories: The commission for clothing products priced below 20 Canadian dollars will be reduced from 17% to 10%

4. Logistics rate reduction: For low-priced goods (price below 14 Canadian dollars), the Amazon logistics rate will be on average 0.8 Canadian dollars lower than the current rate per item for the same size and weight

 

(3) Empowerment with tools: Free use of Amazon AI Listing generation, SPN service provider network, one-stop solution for compliance and logistics issues

 

The cross-border trend in 2026 is in the US, Canada and Mexico! The consumption boom brought by the World Cup + Amazon's strong support, sellers on the US site should seize the opportunity to test and layout with the North American Joint Account, and new sellers should quickly enter during the dividend period to unlock exclusive business opportunities for the World Cup!






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