PPWR stands for Packaging and Packaging Waste Regulation, namely the "Packaging and Packaging Waste Regulation". This is a brand - new EU regulation, which will officially come into effect on August 12, 2026, and gradually replace the existing packaging directives in all member countries.

The core objectives of this regulation are:to promote the development of the circular economy by reducing packaging waste and improving the recyclability and reusability of packaging. Its core requirement is to implement the extended producer responsibility system, that is, whoever puts packaged goods on the market shall be responsible for the recycling and treatment of packaging waste.

In one sentence:Starting from August 12, 2026, if you sell packaged goods in the EU, you must fulfill the EPR obligations of the packaging law.

If you fail to achieve compliance before the deadline, depending on the country/region, Amazon may need to stop selling your non - compliant products.

Especially for sellers participating in Amazon Logistics European Integrated Service Pan - EU:If you fail to complete the PPWR compliance in Germany, France, Italy, Spain, and the Netherlands before the deadline, the affected products may not only be stopped from being sold, but you will also lose the rights of this product in Pan - EU. Because participating in the Pan - European plan requires that the products must be available for sale simultaneously in the above - mentioned five countries.

If you sell packaged goods in an EU country/region for the first time, you are regarded as a "producer". This includes manufacturers and importers, regardless of whether your company is registered in the EU or not, and whether you sell through Amazon Logistics (FBA) or Seller Fulfilled Prime (FBM). Therefore, the vast majority of Chinese cross - border sellers belong to the "producer" category.

What you need to do:Upload your valid registration number through the dedicated link, and Amazon will continue to pay on your behalf.

★Note:You must upload through the above links. If you submit directly on the "Regulatory Compliance" page of the seller platform, the system will regard you as self - declaring and automatically exit the payment - on - behalf mode.

(Remember: You need to submit the corresponding numbers separately for each site!)

After saving the information, you will see a window notifying you that you have successfully submitted the registration number. In countries/regions where the registration situation has been publicly disclosed, you will receive the audit results of the information you submitted within seven working days.

You can visit the Amazon Service Provider Network or Seller Services Mall to find third - party providers offering relevant services.

According to the information on the Amazon help page, the (EU) 2025/40 "Packaging and Packaging Waste Regulation" (PPWR) published on January 22, 2025 will replace the current 94/62/EC "Packaging and Packaging Waste Directive" applicable in Germany, France, Italy, and Spain, and introduce new regulations in all EU member countries.

▲Reminder:As a higher - level EU "regulation", PPWR will replace the old EU "directives", and require all member countries to revise their domestic laws to be consistent with it. Therefore, the domestic packaging laws in Germany, France, etc. will not disappear but will be updated under the PPWR framework. What sellers need to abide by in the end are the updated domestic laws of each country according to PPWR, but their core registration, reporting, and payment obligations remain unchanged.

PPWR compliance is urgent, and there is less than half a year left for sellers to prepare. We strongly recommend that you take the following actions immediately:

Self - check immediately:Check your sales situation in these nine major EU sites: Germany, France, Italy, Spain, Sweden, Poland, the Netherlands, Ireland, and Belgium.

Match the situation:According to whether you have a registration number and whether you want to use the payment - on - behalf service, refer to the four scenarios in the fourth part of this article and start operating immediately.

Deal with priority:For France, Italy, and Spain sites, if you need to use the payment - on - behalf service, be sure to apply or upload the number through the links specified in this article.

Arrange by yourself:For sites without payment - on - behalf services such as Germany, Belgium, Poland, Sweden, the Netherlands, and Ireland, please contact the service provider immediately to start the registration process.

Keep following up:As the specific rules of each EU member country in 2026 become clear, Amazon will continue to update information through channels such as the seller platform and WeChat official account. Please keep an eye on it.

Compliance is the cornerstone of stable business operation. All sellers must attach great importance to it and start the PPWR compliance work as soon as possible to ensure that your European business can be sold smoothly and continuously after August 12, 2026.

Disclaimer:

The content of this article is organized based on the public guide documents provided by Amazon's global team for reference only and does not constitute legal advice. The specific implementation details of the regulation may vary among EU member countries. Sellers should refer to the final requirements of the official institutions of each country, and it is recommended to consult professional legal or compliance consultants.

If you have any questions about Amazon, you can use the link ( https://wsurl.cc/wg4chn ) or scan the code to contact the official customer development manager: