Amazon Prime Day Sees Surge in Orders, Logistics Faces Multiple Challenges

◉ Short restocking time leads to tight logistics capacity;

◉ Slow sea freight transit times struggle to match restocking rhythms, and air freight costs are too high;

◉ Frequent port congestion at popular ports like West Coast, making cargo delays the norm;

◉ Cargo tracking is like looking for a needle in a haystack, manual entry of tracking numbers is prone to errors, and delivery time slots are hard to predict;

◉ After goods arrive at the port, they have to wait for 3 weeks before being stored, causing products to miss out on traffic exposure;

◉ Product storage during promotions is unstable, easily missing the optimal timing for product listing.

How to Solve These Pain Points?

The editor has sorted out the logistics preparation rhythm for Prime Day, detailing how to efficiently store goods and avoid warehouse congestion during sales spikes:

◉ Precisely control the logistics delivery time rhythm and seize business opportunities during promotions;

◉ Optimize storage decisions and accurately estimate delivery time slots;

◉ Cleverly use FIST tool to help control the timeliness of cross-border logistics during Prime Day.

The core of logistics preparation for Prime Day lies in advance planning and precise control of time nodes. Amazon recommends that FBA sellers start logistics preparation work 3 months in advance. From the formulation of the shipping plan to the preparation for storage, each stage has clear operational priorities. Only by closely linking each stage can we avoid missing business opportunities due to logistics disconnection:

3 months before the promotion : Prepare for shipping and storage in advance, plan product selection based on past promotion experiences, formulate detailed shipping plans, book sea freight for the first leg, confirm the final storage volume according to warehouse capacity, and allocate inventory to avoid inventory redundancy or shortage.

2 months before the promotion : The last time for sea freight shipment, air freight is shipped on time.

1 month before the promotion : Emergency air freight replenishment, FBA storage deadline.

During the storage process, sellers often worry about uncertain factors such as "where the goods are shipped, when they will be delivered, and whether they will be delayed in storage". Amazon's new storage features and policies make the storage progress real-time searchable, flexible and controllable, and followable , helping sellers easily control the overall rhythm.

The new "Real-time Warehouse Receiving Status" view allows you to view the warehouse capacity status for each storage option and storage area. You can also compare the warehouse capacity situation in different time periods in the "Estimated Delivery Time" calendar view, help sellers plan storage plans in advance, and avoid congestion.

Amazon has updated the "Delivery Window" and storage appointment policy:

◉ For domestic and cross-border shipments in the United States, the delivery window will be unified to 7 days (previously 14 days for cross-border shipments).

◉ Shipments arriving within the estimated delivery time slot can be given priority to book storage , thereby accelerating product storage.

Amazon will synchronize the reception and listing timeliness information to the shipment summary page, achieving full transparency and independent inquiry of progress. Sellers can directly view two key time nodes to arrange subsequent sales and replenishment plans:

◉ The estimated time required from delivery to start unloading registration ;

◉ The estimated time required from start receiving to final listing .

Focusing on the pain points of multiple links in the first leg logistics, FBA storage shipment tracking intelligent control system FIST integrates multiple third-party offline carriers to achieve logistics data synchronization, and is committed to realizing full tracking of cross-border shipments through transparent, automated, and intelligent product systems. Reduce operating costs for sellers and create a more efficient first leg logistics experience.

FIST has continued to upgrade this year. Through three core functions of FBA shipment tracking service technology docking (ShipTrack), automatic update of delivery time window (Delivery Window Automation, referred to as "DW Automation"), and intelligent transfer service (Smart Reroute, referred to as "SR") , it provides all-round logistics support for Prime Day peak season preparation.

As the basic core function of FIST, ShipTrack covers all FIST cooperative carriers, fundamentally solving the seller's pain point of "difficult shipment tracking and complicated manual form filling". Its advantages:

Full tracking

✔ One-stop integration : Integrate logistics service provider systems, synchronize shipment trajectories in a timely manner, and uniformly display them on the seller platform page.

✔ End-to-end tracking : Provide updates on major tracking nodes such as shipping, departure, arrival, customs clearance, and warehousing to improve the transparency of cross-border logistics tracking.

Simplify operations

✔ Automatically enter the shipment tracking number, simplify seller operations and warehousing processes, and improve warehousing efficiency.

✔ Exempt sellers from storage defects caused by inaccurate shipment tracking numbers and reduce the impact on seller performance.

With DW Automation, sellers no longer need to manually update the estimated delivery time of each shipment. Cooperative carriers will automatically update the delivery time window throughout the process based on the real-time transportation status of the shipment, which greatly simplifies operations and also improves the accuracy of the estimated delivery time.

How to use: Just select the FIST carrier that is online with the automatic update of delivery time window function for offline shipping, and keep the default selection of "Allow FIST carrier to update my delivery time" during the shipment creation process.

★ In addition, when filling in the delivery time for the first time when creating a shipment, please still choose a reasonable delivery time based on your best estimate . Choosing a delivery time too close may result in the carrier being unable to update the delivery time after picking up the goods.

When sellers encounter any unplanned delays in the logistics link, causing delays in storage and waiting for FBA warehouses, SR will automatically optimize the storage path according to the warehouse congestion situation. It can be coordinated with some cooperative FIST carriers, and based on dynamic data, timely avoid congested FBA warehouses, and transfer delayed FBA shipments to other uncongested FBA warehouses to effectively reduce the risk of storage delays and achieve efficient storage.

How to use: Just select the FIST carrier that is online with the smart transfer function for offline shipping.

Filter corresponding carriers through product labels "ShipTrack" "Smart Transfer" "DW Automation" .

In order to better serve sellers on the Australian site, ShipTrack service (March 27, 2026) officially landed on the Australian site ! At that time, FBA sellers shipping to the Australian site can directly select ShipTrack cooperative carriers, enjoy all the core services of ShipTrack, and completely solve the difficult logistics tracking and complicated operations of the Australian site.

The Australian site, as an important emerging site of Amazon, has huge growth potential for traffic during Prime Day. The launch of ShipTrack will provide strong logistics support for the peak season preparation of Australian sellers, further improve the global site coverage of ShipTrack, and enable more sellers to enjoy the efficient first leg logistics experience brought by ShipTrack.

If you have any questions about Amazon, you can contact the official customer development manager through the link or scan the code: