In 2026, xTool's new O1 hit RMB 100 million in first-day sales.

How did a desktop laser engraver do it?

Not top specs or lowest price, but—users made money with it.

One Amazon review doesn't mention specs or price. It says:

"I got my first order with it."

The reviewer wasn't an engineer or designer. He set up an xTool in his garage, made a custom door sign for a neighbor, and earned his first craft income.

Across Europe and the U.S., such stories are multiplying. People put xTool machines in garages, market stalls, and home studios to make custom gifts, signs, jewelry, and creative products—then take orders and earn.

"One person, one machine, one company"—a new entrepreneurship is spreading worldwide.

What's sold is a machine; what users buy is a business.

But this didn't happen overnight. From the first product to a RMB 100 million launch day, xTool spent five years.

When xTool entered desktop laser engraving, the market had two options:

✦ Industrial equipment: powerful, but expensive, bulky, and out of reach.

✦ Entry-level products: cheap, but not capable of professional work.

In between were independent designers, craft shop owners, makers, and one-person studios. They needed a machine that was affordable and truly capable.

In 2021, xTool launched D1, a desktop laser engraver that filled the gap between cheap entry products and expensive industrial equipment.

"If the most demanding maker users accept it, this path is valid."

— Alex, head of xTool cross-border

The market answered: D1 repeatedly topped Amazon Best Sellers in its category.

From a product view, xTool filled a price band. From a user view, it lowered the barrier from idea to work and work to orders.

Finding the gap was only the start. With every generation, xTool has aimed to give ordinary people professional-grade production power.

How? Three steps:

✦ Step 1: Fill the gap—launch products between entry-level and industrial, giving users professional tools at affordable cost. D1 was the result.

✦ Step 2: Lower the barrier—bring proven high-end capabilities to accessible models, so beginners can use what once required professionals.

✦ Step 3: Add value—integrate processes into one machine so users can make more products and take more orders.

All three aim to turn a machine from a creative tool into a productive asset that keeps making money.

After the product took off, xTool didn't rush the next launch. They immersed themselves in Amazon reviews and user communities.

They didn't just ask "Do users like the product?" They asked:

✦ What did users make with it?

✦ What orders did they get?

✦ What step was still missing from idea to delivery?

Any step needing extra equipment, manual work, or relearning became a clue for the next product.

For example, the team noticed many users needed separate tools to color engraved work. That step later inspired M2 to combine color printing with laser engraving.

M2 is an entry-level smart engraver combining laser color printing and cutting in one device, starting at $599. Users can print in color and cut directly, without switching machines.

"Three years to sharpen one sword. We brought high-end technology down to an entry-level machine."

— Alex, head of xTool cross-border

Behind this is more than hardware. xTool Studio, cloud material databases, and a global user community create a "minimalist making" experience that lets ordinary people start immediately.

For creators, every shortened workflow step means faster making, more product types, and lower barriers.

This gives product innovation another measure—beyond speed, precision, and features, xTool asks: Can users get more orders and earn more?

A device is usually seen as a cost.

But if it keeps helping users finish work, get orders, and generate income, it's not spending—it's a productive investment with returns.

Users no longer just look at the price; they calculate how many orders it can take and how soon it pays for itself.

This is the logic behind high-ticket products: high price isn't high value; the ability to keep creating returns is.

So when O1 launched, users paid immediately because they believed it would pay for itself. RMB 100 million in one day was a vote for "this machine helps me make money."

Now xTool is applying the same thinking to more categories:

✦ WonderPress:5-in-1 modular smart heat press for heat pressing, 3D forming, and creative baking.

✦ O1:printing for wood, metal, glass, fabric, and more.

✦ M2:entry-level smart engraver with laser color printing and cutting.

Product forms change, but the core question remains: how can mature professional capabilities become tools anyone can use?

Every craft breakthrough and shortened workflow removes obstacles from idea to delivery. When creation is no longer blocked by technical barriers, more ordinary people can make products they never imagined and start their own businesses.

For xTool, Amazon is more than a sales channel. Early Best Sellers rankings validated global demand; reviews and real-world use inform the next product. Selling isn't the end of innovation—it's the start of the next cycle.

As some reviews say—not about specs, but "I got my first order with it" and "I made things I couldn't make before."

◉ Turning Chinese innovation into productivity for global users

As xTool CEO Jasen says, "I have always believed that creation is human instinct."

xTool gives users the ability to turn ideas into products, orders, and income. When a machine shifts from cost to productive investment, users gain returns and the brand grows.

This is high-value global expansion for Chinese brands: not just selling worldwide, but using innovation to help global users create real economic value.

Amazon Innovation Leaders Alliance (ESC)

Connecting leading forces and exploring global operations together

ESC is a platform for Chinese innovative global enterprises to exchange and co-create. It connects Amazon with leading sellers and links companies across categories and stages to discuss global trends and opportunities.

From product innovation to new growth topics, global enterprises always face new questions. ESC uses continuous exchange and co-creation to deepen trend discussions, accumulate experience, and build valuable connections.

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