AMZ123 has learned that Indonesia's Trade Minister Budi Santoso publicly stated in Solo that the core requirements of the new e-commerce regulation (Minister of Trade Regulation No. 19 of 2026, PMSE) are concentrated in three points: local products must receive priority display; platforms must remain transparent to sellers in management and rules; and consumer rights must be effectively protected. He regards sellers, platforms and consumers as a triangular interdependent relationship, noting that if any party among MSME producers, marketplaces and buyers encounters problems, it will shake the overall trust foundation of Indonesia's digital trade.

For cross-border sellers, the policy signal is clear: Indonesia will no longer tacitly accept the operating model of "low-price foreign goods + opaque commissions and traffic rules." On platforms such as TikTok Shop, Shopee and Lazada, local warehousing deployment, local brand co-branding partnerships, MSME supplier integration, and platform rule transparency will gradually become sources of compliance advantage; while stores relying purely on mass listing, with insufficient localization and opaque after-sales service, will continue to face pressure under the policy direction.

Source: AMZ123
Original link: https://www.amz123.com/kx/G7aSH4ci