TikTok Shop Multi-Market Rankings Update: Notable Differences in Consumer Characteristics Between Southeast Asia and Latin America
AMZ123 Cross-border Newsletter2026-9-22

AMZ123 has learned that the weekly hot product rankings for TikTok Shop in Indonesia, Thailand, and Mexico have been officially released, with hot-selling categories in each region showing distinct local characteristics.

Indonesia's ranking stands out in terms of GMV volume. Motor oil affiliate products remain firmly at the top. Zwitsal mother and baby products and Philips low-power air fryers are highly popular, while beauty products such as Maybelline lip glaze and Pakai skincare sets also made the list.

In Thailand, listed products cover skincare, health supplements, home appliances, food, and other categories. Cetaphil moisturizer, gold jewelry, amino acid supplements, air conditioners, matcha powder, and other products are favored by consumers, reflecting relatively strong demand for daily skincare and specialty items.

In Mexico, the overall GMV scale is relatively small. Practical home, personal care, sports, and digital products such as memory foam neck pillows, portable folding umbrellas, oral care products, tower fans, sports yoga pants, and game controllers are on the list, with an overall focus on daily travel and home comfort products.

The three rankings reflect different consumer preferences: Indonesia shows strong demand for mother and baby products and large home appliances; Thailand balances skincare, specialty accessories, and food; Mexico leans toward small daily necessities and sports and digital products. Cross-border sellers can refer to the ranking data, adjust product selection strategies according to local conditions, and capture traffic opportunities in each region.

SellerZhiJia Review

Consumer preferences in Southeast Asia and Latin America are clearly differentiated, so product selection should not be one-size-fits-all. Sellers should study weekly ranking trends by market, prioritize testing categories with strong local characteristics, and avoid blindly copying best-selling products.

Source: AMZ123
Original link: https://www.amz123.com/kx/IJM2Mbl6

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