◉  Brand Sales Incentive

The first $50,000 of brand product sales will be refunded at 10%, and subsequent brand sales will be refunded at 5%. The maximum refund for a single site in the first year is $52,500

◉  FBA Logistics Subsidy

Using Amazon's designated carrier (not SEND), you can get a 15,000 JPY discount on inbound shipping fees. Using SEND for direct shipping from China, you can get a 30,000 JPY discount on FBA delivery fees.

◉  Advertising and Coupons

Up to 150,000 JPY for product promotion advertising fees and 7,500 JPY for coupon creation fee reduction.

◉  Vine Program Discount

200 USD discount on Amazon's review management tool (Vine).

◉  An average of 5% refund on FBA product sales, regardless of brand.

◉  Exemption from FBA Monthly Storage Fees: Up to 50 non-standard size items and 100 standard size items for up to 120 days.

◉  Exemption from Inventory Transfer Fees: Up to 50 non-standard size items and 100 standard size items for up to 180 days.

◉  Exemption from FBA Return Processing Fees

Starting April 1, 2026, Amazon Japan will reduce FBA fees for key size segments. For standard size items (20-80 cm, weight not exceeding 5 kg), Amazon will reduce delivery fees, further lowering your fulfillment costs.

This rate adjustment aims to bring substantial benefits to sellers of mainstream standard size items. Many sellers have reported that the reduction in FBA delivery fees for standard size items has further optimized their total costs. Let's take a look at how much sellers can actually save under the current fee structure with two real seller cases ↓↓↓

◉  US Site FBA Products Sold Directly to Japan Site

Amazon Japan has officially launched the "Overseas Purchase" project, allowing sellers to test the waters in Japan with zero costs. The system automatically synchronizes FBA products from the US site to the Japan site for sales, with Amazon handling translation, pricing, delivery, and customer service, making it easy to test without pressure.

◉  Amazon Global Logistics (AGL) Japan Route Launched

Providing one-stop end-to-end cross-border logistics solutions, new sellers using AGL for their first shipment to Japan FBA warehouse can enjoy a 200 USD discount on delivery fees.

◉  Official Trend Report

Released 20+ "Opportunity Category Trends Survey Reports," covering high-potential categories such as furniture, sports, maternity and baby products, and personal care, providing hands-on product selection guidance to uncover potential products.

◉  Phased Exclusive Support

For new sellers: Provide dedicated registration and online support and 1-on-1 account manager support to solve cold start problems.

For new product selections: Provide full-link support from Listing optimization, compliance to advertising strategies.

◉  Category Commission Discount

Clothing category low-price items commission reduced to 8%, and the entire site's ultra-low-price items commission is only 5%

◉  Year-Round Traffic Continuity

Over 30 major promotions and special festival events throughout the year. A new points promotion tool allows you to grab prime traffic positions without raising prices, achieving both exposure and conversion gains.

◉  Omni-Channel Marketing Boost

Integrating in-site emails, event areas, and external social media and targeted advertising to create a three-dimensional brand marketing network, quickly enhancing brand awareness.

◉  Growth Accompaniment to the End

New sellers enjoy 1-on-1 exclusive support for the first year; mature sellers have advanced growth services to help you break through operational bottlenecks and achieve steady growth.

Before officially starting sales, solid preparation is the first step to success. All sellers need to complete three core tasks: store registration, product selection, and goal setting. Amazon also provides more targeted suggestions based on the different backgrounds of trading, factory, and veteran sellers from Europe and America to help various sellers set sail smoothly.

◉  Basic Tasks All Sellers Need to Complete:

Store Registration

Prepare materials and open a Japanese site seller account

Product Selection Research

Flexibly use four major official product selection tools such as Opportunity Detector and Product Selection Compass to gain market insights

Set Goals

Conduct preliminary profit calculations based on research and clarify sales expectations for the startup phase

◉  Differentiated Preparation Focus:

Trading Sellers

The core of preparation lies in the supply chain, which requires determining a suitable product portfolio for Japan, planning logistics solutions, and managing inventory

Factory Sellers

The core of preparation lies in brand and operational capabilities, which requires completing brand registration and authorization, and studying Japanese consumption trends and promotional methods

Veteran Sellers from Europe and America

The core of preparation lies in site transition, which requires a focus on understanding the differences between the Japanese site and European and American sites, especially consumption trend culture and localized promotional activities

After completing store registration, you can enter the formal operation stage. This stage is the key period for sales growth, requiring both online and offline efforts: online focus on attracting traffic and promoting conversion, offline to ensure efficient and reliable delivery of goods, reducing costs and increasing efficiency.

(1)Online: Conduct a series of basic deployments to gain exposure and promote conversion

◉  Create and Continuously Optimize Listing

Use Amazon Listing tools to create high-quality product detail pages and continuously optimize them based on data feedback

◉  Start Advertising

Increase product exposure through in-site advertising and attract targeted traffic

◉  Register for Vine Program

Accumulate early high-quality reviews for new products and quickly establish product credibility

◉  Report Promotional Activities

Actively participate in flash sales, report coupons and other activities to stimulate purchase conversion

(2)Offline: Stocking and Shipping Are Crucial, the Cornerstone of Business Stability

◉  Stocking: Different Types of Sellers Have Different Paths

Trading sellers need to purchase

Factory sellers need to organize production

Veteran sellers from Europe and America need to replace

Japanese packaging and instructions for products on sale

◉  Shipping

It is recommended that sellers use Amazon Logistics (FBA) for shipping. FBA not only provides full-chain services from storage, delivery to customer service, greatly reducing operational burden, but also helps products gain traffic advantages. New sellers can enjoy a 200 USD discount on delivery fees when using the designated SEND headhaul service for the first time, which is a direct benefit for reducing costs and increasing efficiency.

*For questions about Amazon products and tools, please contact your account manager.

For any questions about Amazon, you can use the link (https://wsurl.cc/wg4chn) or scan the code to contact the official customer development manager: