Amazon main business address verification has been affecting many sellers recently.

Many people think that as long as the company has an overseas registered address and submits registration documents, it will pass. In fact, Amazon's verification focuses on: whether this address is your main business location, and whether you can provide corresponding proof of actual operations.

I. What does Amazon main business address verification actually check?

1. Whether the address truly exists

It cannot be an address that does not correspond to an actual business location.

2. Whether the address matches your company/store information

For example: company name, main business address, company registration information, Amazon backend Business Information, tax/identity information. These details should remain consistent or be reasonably explained.

3. Whether you can prove that you actually conduct business at this address

Amazon currently clearly mentions that during verification it may require: proof of actual operations, such as phone bills, or evidence of receiving goods or services, such as supplier invoices. Specific materials vary by seller business type and country/region.

II. Issues most likely to block verification

1. Treating the registered address directly as the main business address

This is a common problem. A company registered address is not the same as its main business address.

Amazon's current definition is: the main business address is the actual place where you carry out your main daily business activities. The company registered address is mainly the address used for legal entity registration.

The two can be the same or different.

So if your company is registered at address A but actually operates at address B, do not force address A as the main business address just to match your business license.

2. Using a "virtual address" that cannot provide proof

If you use shared offices, virtual offices, agent addresses, etc., pay special attention to whether the address itself can prove that you actually operate there.

If you enter an address in the backend but cannot provide operating evidence corresponding to that address, verification may raise questions.

Especially recently, Amazon has become stricter in verifying actual business operations. It is recommended not to consider only "whether this address can be registered," but whether it can form a complete evidence chain.

3. Company name, address, and supporting documents do not match

For example, the backend shows: ABC LIMITED 123 XXX Street, but the submitted bill shows: ABC TRADING LIMITED at another address.

Even if the two entities are actually related, further explanation may be required. Amazon official KYC materials also emphasize that company address, actual business address, and address proof must be filled in accurately.

III. How to prepare materials for a more stable approval rate?

1. Company entity proof

Company registration documents, business license/company registration certificate, company registration information

2. Address proof

Prepare according to Amazon backend requirements, such as bank statements, utility bills, phone bills, credit card bills, and other Amazon-recognized address proof.

Some Amazon identity verification rules require address proof to be recent, for example bank, credit card, or utility bills within the last 180 days.

3. Phone/Internet bills

Landline phone bills, mobile phone bills, fixed broadband/Internet bills.

The core requirement is: the company/authorized person information and address on the bill must match the information filled in Amazon backend.

4. Supplier invoices

If your main business address does have daily operating activities, you can prepare: supplier invoices, purchase invoices, service provider bills. Other documents that reflect commercial transactions.

IV. What should you do if verification has already failed?

Do not repeatedly modify the address or repeatedly submit different documents. It is recommended to check the following information item by item first:

① Whether the company registered name is consistent;

② Whether the main business address is real;

③ Whether the address format is complete;

④ Whether the name on the address proof matches;

⑤ Whether the address on the address proof matches exactly;

⑥ Whether the document is within the valid time range;

⑦ Whether the document is clear, complete, and not a screenshot;

⑧ Whether it can prove actual business operations.

Amazon also officially requires uploaded documents to remain clear and complete, and to avoid using blurry images or screenshots. If already rejected, the focus should be on supplementing evidence according to the rejection reason, rather than simply uploading the same material repeatedly.

Final note:

Sellers who have recently received verification notices should check their backend information and supporting documents as soon as possible to avoid account issues later.

This is the content shared by Yiju Overseas. Feel free to leave comments and discuss!